MTWTFSS Weekday Family

Just arrived from Copenhagen where I visited, once again, one of my favorite stores. In various aspects: label, clothes, interiors, music, ambiance. 

The very active weekday family consists of 5 different individuals.

MTWTFSS is the in-house brand distinguished by its clever graphics and those who found Weekday also created Cheap Monday that even if it is a independent brand it is also sold in Weekday stores.

There is also The Weekday Vintage label which is another family member with , as the name says it, consists of a careful selection of vintage garments.

You can only find these stores in Sweden (Gothenburg, Malmoe, Stockholm and Uppsala), Denmark (Copenhagen, Arhus, Alborg), Germany (Hamburg, Cologne and Berlin) and Norway (Oslo, Bergen and Trondheim) but you can easily buy the clothes online with very accessible prices!

I will talk about and comment this labels initiatives in future posts !

In this post I combine pictures of the stores ( no quality at all I am sorry) with my favorite pieces from S/S 11. 

Big emphases for the nail neckless and bracelets!

FINGER IN THE NOSE - fashion for children

Exactly when I was heading to April 77 in Rue Saintoge ( Le Marais, Paris) I just notice this little and adorable store for children with a little model using a leopard jacket and a black leather jacket next to it.
The brand aims to combine the "rock and roll attitude" with functionality ending up having loads of authenticity. 
You can get the clothes in their website http://www.fingerinthenose.com but the e-shop is under construction for the moment  so it's necessary to contact them first.

Claire McCardell 1905 - 1958

Claire is called the very first American fashion designer as well as the creator of the "American Look".

Studied Fashion Illustration at Parsons School of Design in 1925 spending the second year at Parsons branch in Paris more exactly in Place des Vosges.

She started her work as an assistant of Robert Turk in 1930. 

Very influenced by Chanel and Vionnet.

In 1942 she makes one of her most popular designs...the "pop over" dress and it's also during the 40's that Claire creates a range of beachwear a playsuits.

In 1955 the designer uses the designs of modern artists like Chagall, Leger, Picasso, Miro and Dufy to make cotton resort clothes.

It is worth to take a look at her work and life !